The latest project to emerge from Google’s in-house incubator, Area 120, takes the newfound interest in short-form video and focuses it on the DIY space. CLICK HERE to visit the Website and download it on your phone!
The company launching a short video platform called Tangi, initially on the web, iOS, and Android that allows creative types to share how-to videos on subjects like crafting, painting, cooking, fashion, beauty and more.
Unlike apps like TikTok or newly launched Byte, which are more focused on entertainment, Tangi aims to help people learn.
“We only focus on DIY and creativity content,” explains Tangi founder, Coco Mao. “Our platform’s goal is to help people learn to craft, cook and create with quick one-minute videos. We designed Tangi to make it easier for users to find a lot of high-quality how-to videos,” she says.
Also unlike other social video apps, uploading to Tangi isn’t currently open to all. Instead, creators need to apply to be a part of the video platform. This allows Tangi to ensure their videos remain focused on creativity and DIY activities.
As a viewer, you can search Tangi for whatever it is you want to learn or filter videos by category, like art, cooking, DIY, fashion & beauty and lifestyle. Or you can simply scroll down the home page until something catches your interest. To save a video or show your support for the creator, you click the heart icon to like the video. This saves it to your “Liked” section under your profile.
Tangi ends up having a sort of Pinterest-y vibe due to its content.
Watch below a snippet of Tangi!